Press Release
October 16, 2010


Senator Ramon Bong Revilla today urged the Department of Public Works and Highways (DPWH), Metro Manila Development Authority (MMDA) and the billboard owners to temporarily roll down billboards in anticipation of the strong wrath of super typhoon Juan.

According to the senator, DPWH must issue a directive to billboard owners, particularly those with billboards installed in Metro Manila, to temporary remove their advertisement panels for the time being until the storm leaves the Philippine area of responsibility. He said the DPWH can get support with the MMDA regarding the removal of billboards in Metro Manila.

" We must act as soon as possible rather than wait for the onslaught of typhoon. We must exert all efforts to ensure zero casualties and reduce damage of properties," Bong Revilla said.

Bong Revilla expressed confidence that billboard owners will not block the temporary removal of their billboards. "Any casualty is a bad publicity both to the product and the endorser in the billboard. What is at stake here is the safety of the public," he pointed out.

He said it is much better if the billboard owners or the outdoor advertising companies will voluntarily fold down their billboards. "This will not hurt their profits. The consuming public will patronize more their products of the billboard owners because of their concern on their well-being," the lawmaker further explained.

Bong Revilla reminded both the billboard owners and concerned government agencies of the wrath of typhoon Milenyo in 2006 where several billboards collapsed due to the force of strong winds, killing at least one person and injuring many others. "Let's learn from the past. Giant billboards must already folded down or removed before the coming of the gush of intense winds of typhoon Juan," he stressed.

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