ADVOCACY FOR A CULTURE OF COMPETITIVENESS: Senate President Manny Villar in addressing the members of Philippines, Inc., an organization of business community leaders, said that a paradigm shift to a culture of competitiveness is needed to have a fighting chance in the global market. Villar also urged the business sector to make an assessment of the strengths, weaknesses and capabilities of the Philippine market, where a roadmap of what can be effectively done will be drawn.