“TUNAY NA MAKA-MAHIRAP”: Reelectionist Senator Jinggoy Ejercito Estrada beams onstage during a Pwersa ng Masang Pilipino (PMP) grand rally in Pagudpod, Ilocos Norte upon reading a placard made by a supporter stating “Ang tunay na nakakatulong sa mahihirap, ERAP.” Sen. Estrada is the eldest son of PMP standard bearer former President Joseph Estrada, more popularly known as Erap.